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3 Countries Go for Olympic Gold in Web Design

With all the pageantry and pomp of the London 2012 Olympic closing ceremony behind us, it’s time to look forward to future Olympic competitions. Of course, as a collection of Web designers, marketers...

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From the Web Design Trench: If Color is Important to Your Client, Get to Know...

Hearing from other designers and learning from their experiences is a great way to grow your understanding of the field. Recently I sat down with one of Blue Fountain Media’s senior web designers,...

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50 Shades of Grey: 50 Website Designs That Forgo the Splashy Colors

Never has grey been so colorful. After 40 million copies of the book “50 Shades of Grey” sold worldwide, it seems we still can’t get enough grey matter in our lives. While the E. L. James book, based...

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Mobile Website vs. Native App vs. Mobile Web App

If you aren’t already, it’s time to start thinking about building out mobile platforms for your business. The mobile market (primarily smartphones and tablets)  is booming, with over six billion mobile...

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4 Keys to Successful Web Design for Nonprofits

When you think of a nonprofit, your imagination may first take you to an organization where volunteers all wear rolled up shirtsleeves, and finding funding for healthcare and education in rural...

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6 Marketing Considerations for ECommerce Web Design

As a digital marketer, I audit ecommerce websites several times a week and I see the same things over and over again: shocking, blatant marketing mistakes that are somehow missed in the mad shuffle...

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Mobile Email Development: Scalable vs Responsive

Mobile email use is continuing its rapid ascent and not showing any signs of slowing down. A recent blogpost from the email marketing service Litmus recently reported that email opens among mobile...

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4 Things Medical Websites Should NEVER Do

The doctor is in, er,online. In the digital age of Yelp and Foursquare, there is almost no business that consumers don’t checkout (or check-in to) online before visiting the brick and mortar. While...

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Ramp Up Your Mobile Marketing Basics from Tablets to Smartphones

To make the most of mobile users, you can’t just copy and paste your desktop-focused Web marketing strategy for mobile. You will fail and you will lose out on the massive opportunity presented by...

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Talking Design: Effective Fashion Websites

Websites for fashion brands are delicate projects that often have specific, unique requirements in order for them to be successful. I recently sat down with three members of the Blue Fountain Media...

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10 Ecommerce Sites Decked Out In Holiday Design

Here in New York, the storefronts on 5th Avenue are decked out in all their holiday glory. This is a time-honored tradition that even holds “tourist attraction” status. So naturally, digital...

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10 Steps For Creating a Decent Webinar Signup Page

Listed as one of our 13 online marketing trends of 2013, content marketing is sure to play a strong role for any online marketer this year. Informational webinars, in particular, are extremely...

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5 Reasons for Brands to Love Facebook’s New News Feed

Last week, Facebook announced several updates to its News Feed in order to provide: “…a richer, simpler, more beautiful Newsfeed — on both desktop web, and mobile. Focused on the things you care about....

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4 Design Tips for Content Heavy Pages

Recently, as I was reviewing a new site launch and redesign, I found myself nodding in agreement with each new, cool design feature that I saw. However, as I kept scrolling, I eventually came across...

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Free vs Paid Fonts: Finding The Right Typography for Your Website

While content on the web takes many forms including motion graphics, video, and much more; good ol’ fashioned text will always be the primary method for getting your message across. Fonts and...

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[INFOGRAPHIC] Ecommerce Holiday Shopping: The Biggest Opportunity of the Year...

Holiday shopping is one of the biggest opportunities of the year for online retailers. With all five of the biggest online sales days taking place between late November and mid-December, online stores...

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What to Know About Designing a Website

Designing a website can be a stressful and confusing process. Particularly if you are a small business owner working with an outside developer, designer or agency, understanding the time and effort it...

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Using an Infographic as a Press Release and Why Your Brand Should Try It

After making a stunning infographic, you posted it on your blog and shared it on your social media platforms - but now what do you do with it? How do you make an infographic go viral? One idea is using...

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How Do I Know When A Mobile App Is Right For My Company?

As the online world becomes increasingly mobile-based, businesses that aren't optimized for mobile devices are falling behind. Large percentages of a business' traffic access websites on mobile phones...

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A Development Dilemma: Mobile App or Mobile Website?

When trying to decide if your business needs a mobile app or a mobile website there are a lot of different aspects of each that you need to think about before you invest. From cost, to speed, to...

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